Dawn DiPeri

Prior to starting East End Advertising, Dawn had the opportunity to work on several high profile accounts including AOL-Time Warner, Dove Hair Care, the original Avenue Q designs, the Cheeses of France, Green Mountain Coffee, and several high profile political campaigns for U.S. delegates, District Court Judges, Senators, Assemblymen, Supervisors and Councilmen. Besides advertising Dawn has experience in publishing, writing, designing and even helping to launch new products. She has collaboratively won several awards including a CPA, AFNPA, BOLI and an EFFIE. Dawn has also had the rare opportunity to learn from top creative directors at NYC based agencies including Ammirati, Amalgamated, and Brand Buzz. When not designing, copy writing or strategizing Dawn can be found teaching college students about design, copy writing and strategy.

Joanna Pendzick

Joanna Pendzick brings 20 years of industry experience that spans from publishing to brand development and marketing communications. With extensive experience in merging strategic direction with creative vision for major brands at highly respected New York City ad agencies, Joanna is proud to offer East End Advertising, Inc. services to Long Island and the nation! Starting out in book and music publishing, she began her graphics career designing covers, interiors, packaging, advertisements, sell sheets and catalogs. After trading publishing for advertising, Joanna found herself quickly moving up from Art Director at Lowe McAdams Healthcare, to Group Art Supervisor at Grey Healthcare Group and ultimately, VP, Associate Creative Director at Sudler & Hennessey in New York City. Joanna has had the opportunity to work with many talented graphic designers, strategists and account people throughout her career. Her work launching and establishing major brands for high-profile clients such as Pfizer, AstraZeneca and Lilly has won her several awards in the pharmaceutical industry including the HBA Rising Star Award along with Rx Club Gold and Silver awards. Specializing in branding and integrated campaigns with informed and collaborative decision-making, Joanna keeps her clients’ needs top of mind and answers those needs with on-strategy, creative solutions…proving time and again, that for quality work, it’s all in the details.


  • Brand Development
  • Corporate identity
  • Website design
  • Banner ads
  • Graphic design & promotion
  • Package design
  • Annual reports
  • Signage
  • Vehicle wraps
  • Direct mail
  • Invitation design
  • Trade show graphics
  • Interactive pdfs
  • HTML newsletters Forms
  • Naming
  • Taglines
  • Press releases
  • Radio script writing
  • Television script writing
  • Point-of-purchase
  • Billboard design
  • Guerilla Marketing
  • Ambient
  • Out of Home Marketing
  • Art buying
  • Photography
  • Retouching
  • Illustration
  • Print production
  • Mobile App Development