Annual Report 2013, interior spreads

Annual Report Design: Interior spread layout design for the 2013 Annual Report for Futures and Options, illustrating the “F+O” descriptions (Focused+On, Forthright+Organized, Flexible+Open, etc.) used throughout the report along with the calls to action to “Get Involved!” on each spread.

Digital Facilitator Guide

Digital Facilitator’s Guide: Workforce Professional Training Institute, working with the Futures and Options Career Essentials program, hired us to complete a digital 250-page facilitator guide for Middle School and High School students to help guide them and give them the tools for successful professional future. This downloadable guide contains instructions for the facilitators as well as activities and worksheets for the 12-session program.

Toast to Brighter Futures 2013 E-vite

Custom E-vite: The Futures and Options annual “Toast to Brighter Futures” e-vite for a fundraising event supporting their Dream Big scholarship. This lively event took place at Spin NY, where students and sponsors challenged each other to a friendly ping-pong competition.

The Opportunity Card 2013 Ad

Full Page Ad: This ad ran in the November 2013 issue of Real Simple Magazine to promote The Opportunity Card. A donation to receive the card awarded donors with 20% off at high-end merchants in the NYC and Tri-State area. The 2013 year proved to be a huge success with an 89% increase in card sales from 2011.

Annual Report 2013

Annual Report Design: The 2013 Annual Report for Futures and Options focuses on all of the positive energy that their students and partners bring to the NYC community and encourages future partners and students to “Get Involved” by presenting a number of ways to do so. The concept for this year’s annual report leverages the “F+O” from the Futures and Options organization name as a springboard for descriptions about the mentors and students who are fueling the future by developing a talented and highly-competent workforce. Futures and Options was fortunate enough to see a profound increase in support in 2013, with their annual event, The Opportunity Card alone seeing an 89% increase in donor support! Keep up the amazing dedication supporting NYC’s underserved youth!

The Opportunity Card Marketing Campaign 2012

Fundraising and Event Marketing: Expanding on the Opportunity Card’s existing visual brand guidelines, this project included conceptual copywriting and creative development that ultimately spanned across 5 promotional pieces:

  • Full-page ad in Real Simple magazine
  • Merchant directory for consumers
  • E-vite
  • Invitation and envelope
  • POP design and decal for participating merchants to display

The card opened the door to a 10-day shopping spree with up to 20% savings at premier retailers in and around the NYC area. 100% of the proceeds supported Futures and Options programs.

Annual Report 2012

Annual Report Design: Designed the Annual Report for Futures and Options, a New York City based non-profit, that empowers the city’s underserved youth to explore careers and guides them to further their education to become productive citizens of the community.